An Le – Medium

An Le
in
Bootcamp

Case study: our journey of self-exploration — UnlockFM rebranding

Let me share with you a story of how we rebranded the UnlockFM podcast. While it might look effortlessly simple on the surface, what hides…

13 min readDec 13, 2020

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Case study: our journey of self-exploration — UnlockFM rebranding

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An Le

to you, not me [indifferent p2]

… I realised how rare are the moments of seeing someone different. I realised how indifferent I became towards people I meet, buildings i…

5 min readJun 24, 2018

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to you, not me [indifferent p2]

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1

An Le
in
Prototypr

(in)different

ever wondered why this world became so homogenous and how to break away from it?

7 min readApr 28, 2018

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(in)different

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An Le
in
Muzli - Design Inspiration

AIM FOR COMPLEXITY, NOT SIMPLICITY

How many times have you heard from people who say:

5 min readMar 18, 2018

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AIM FOR COMPLEXITY, NOT SIMPLICITY

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An Le

2017 look back, 2018 look forward

my december note

5 min readFeb 2, 2018

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2017 look back, 2018 look forward

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An Le
in
Prototypr

HOW CHINESE PRODUCT DESIGN ENHANCED TEA EXPERIENCE

Talking about China, you cannot miss out mentioning tea. Tea industry has existed and evolved for centuries, and so did the whole Chinese…

7 min readDec 14, 2017

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HOW CHINESE PRODUCT DESIGN ENHANCED TEA EXPERIENCE

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An Le

5 STEPS TO BECOME CUSTOMER- CENTRIC

In the previous post, I shared the challenges that organisations are faced with on the journey of trying to become customer-centric…

7 min readDec 6, 2017

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5 STEPS TO BECOME CUSTOMER- CENTRIC

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An Le
in
Prototypr

5 REASONS WHY YOU ARE NOT CUSTOMER-CENTRIC

I have seen many digital incubators, accelerators, agile and innovation hubs implemented in different sized companies — all trying to latch…

6 min readDec 5, 2017

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5 REASONS WHY YOU ARE NOT CUSTOMER-CENTRIC

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An Le
in
Prototypr

THERE IS MORE TO DESIGN THAN JUST MAKING THINGS SEXY

There is a misconception out there when people refer to design as a tool or a process of making things look sexy. Where I work, I have…

6 min readDec 2, 2017

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THERE IS MORE TO DESIGN THAN JUST MAKING THINGS SEXY

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An Le

WHY DO I CARE SO MUCH ABOUT DESIGN?

My fellow friends noticed how I changed quite dramatically for the past few months: I started to take online courses, read books, notice…

2 min readDec 1, 2017

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WHY DO I CARE SO MUCH ABOUT DESIGN?

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An Le

An Le

As a true appreciator of Design and User Centricity, I share my learnings on my journey of creating products and services that customers want.

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