An Le – Medium

An Le

An Le
in
Bootcamp

Case study: our journey of self-exploration — UnlockFM rebranding

Let me share with you a story of how we rebranded the UnlockFM podcast. While it might look effortlessly simple on the surface, what hides…

Dec 13, 2020

Case study: our journey of self-exploration — UnlockFM rebranding

Dec 13, 2020

An Le

to you, not me [indifferent p2]

… I realised how rare are the moments of seeing someone different. I realised how indifferent I became towards people I meet, buildings i…

Jun 24, 2018

to you, not me [indifferent p2]

Jun 24, 2018

An Le
in
Prototypr

(in)different

ever wondered why this world became so homogenous and how to break away from it?

Apr 28, 2018

(in)different

Apr 28, 2018

An Le
in
Muzli - Design Inspiration

AIM FOR COMPLEXITY, NOT SIMPLICITY

How many times have you heard from people who say:

Mar 18, 2018

AIM FOR COMPLEXITY, NOT SIMPLICITY

Mar 18, 2018

An Le

2017 look back, 2018 look forward

my december note

Feb 2, 2018

2017 look back, 2018 look forward

Feb 2, 2018

An Le
in
Prototypr

HOW CHINESE PRODUCT DESIGN ENHANCED TEA EXPERIENCE

Talking about China, you cannot miss out mentioning tea. Tea industry has existed and evolved for centuries, and so did the whole Chinese…

Dec 14, 2017

HOW CHINESE PRODUCT DESIGN ENHANCED TEA EXPERIENCE

Dec 14, 2017

An Le

5 STEPS TO BECOME CUSTOMER- CENTRIC

In the previous post, I shared the challenges that organisations are faced with on the journey of trying to become customer-centric…

Dec 6, 2017

5 STEPS TO BECOME CUSTOMER- CENTRIC

Dec 6, 2017

An Le
in
Prototypr

5 REASONS WHY YOU ARE NOT CUSTOMER-CENTRIC

I have seen many digital incubators, accelerators, agile and innovation hubs implemented in different sized companies — all trying to latch…

Dec 5, 2017

5 REASONS WHY YOU ARE NOT CUSTOMER-CENTRIC

Dec 5, 2017

An Le
in
Prototypr

THERE IS MORE TO DESIGN THAN JUST MAKING THINGS SEXY

There is a misconception out there when people refer to design as a tool or a process of making things look sexy. Where I work, I have…

Dec 2, 2017

THERE IS MORE TO DESIGN THAN JUST MAKING THINGS SEXY

Dec 2, 2017

An Le

WHY DO I CARE SO MUCH ABOUT DESIGN?

My fellow friends noticed how I changed quite dramatically for the past few months: I started to take online courses, read books, notice…

Dec 1, 2017

WHY DO I CARE SO MUCH ABOUT DESIGN?

Dec 1, 2017

An Le

An Le

As a true appreciator of Design and User Centricity, I share my learnings on my journey of creating products and services that customers want.

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